Safari is the Swahili word for an overland journey, usually in or across Africa. In the past, the trip was often a big-game hunt, but today, safaris are often to observe and photograph wildlife. For us, it’s a journey of discovery and conservation.
Our mission is quite simple. First, and most selfishly, we want to explore the African continent as much as we can - from top to tip - and share the experience with everyone.
Equally important to us, is to use this opportunity to give back - in any way we can.
What constitutes an adventure? For us, it's about going someone new, getting there by road and absorbing every moment of it. If we can inspire more people to do the same - then our job here is done.